How to Blog?

客戶如何發掘新的產品:

  • 口口相傳【+博客】
  • 谷歌搜索【+博客】
  • 廣告【+博客】
  • 人工智能推薦

2~3 articles/month

customer acquisition via content

Growth happens when the traffic to your articles does not fade over time. 

Passive consistent traffic is the KEY!

  • How to create articles that bring consistent targeted traffic that does not fade
  • How to convert that traffic into leads and sales

 

The anatomy of the “Spike of hope”

  • Niche community: Reddit, Slack channels, Facebook groups, Forums
  • Your audience: Email subscribers, social followers, regular readers
  •  Word of Mouth: Passive, proactive.  = 10% ~ 20% traffic increase
  • SEO magic:takes time

Two Major strageties of growing a blog:

  1. Viral Traffic: 
  • Create sticky content
  • Pitch influences
  • Publish regularly

SEO Traffic

  • Create useful content
  • Get backlinks
  • no need to publish regular

no snowball effect for content

content only goes viral if exposed to a SUPER HUGE AUDIENCE

Our Goal

Create content around specific keywords

and make it rank high in Google

Publish a few articles and make them rank in Google = Passive Source of New customers

How to build up your subscriber? 

Technical tricks:

  • Pop-ups
  • Slide-ins
  • Welcome mats
  • Hellobars
  • Content upgrades
  • Lead magnets

Psychological tricks:

  • Attractive characters
  • Social proof
  • Personal stories
  • Building rapport

How to test your article ideas for “Search demand”

Google is the best source of traffic for a blog

Search data:

Google Keyword Planner + Clickstream

Google top rank traffic: 

  • 1st place: 30%
  • 2nd place: 15%
  • 3rd place: 10%

Search volume of a single keyword is a bad indicator of the total search traffic potential of an article

Better content = more search traffic

 

如何撰写Google搜索排名高的博客?

Step 1: Brainstorm a few search queries and put them into keywords explorer

Step 2: See much search traffic top-ranking pages get in total

Step 3: Look at the top keyword

Step 4: Save the best performing articles in a document.

Example
keyword/TopicSearch VolumeBest ArticlesTraffic(US)
Smith50
EveJackson94